When starting up a website, one of the most influential factors to take into consideration is SEO. To drive traffic businesses can use Google Adwords services, privately placed ads, blog posts, and in the long run SEO services. SEO takes a while to get going, possibly taking months to see solid results. It is crucial to do it right the first time, including buying a solid domain name and reliable hosting.
Many people running a website ask themselves if they should hire an SEO company or do the work themselves. The other option is to hire an SEO company for some projects while doing other SEO in house. The most powerful aspect about search engine optimization is to have a great site. This would be a site with relevant information; that is written with SEO in mind. One way to do it correctly is to not overuse certain keywords and phrases, this can end up hurting a rankings. Another thing is to use LSI keywords, which are keywords that Google suggests when searching for the main keyword. SEO services will be able to ensure that the pages are written well, with an appropriate keyword density and an abundance of LSI keywords. At the very least, having an SEO company look at these pages will ensure they are doing their job.
Link building can be done much more effectively by hiring a company rather than in house. This is because they have the resources and contacts to get solid links to a site. They know how to link correctly, using the right phrases and the right ratio. Many algorithm updates have hurt sites that have done link building incorrectly. In reality, unless one is an expert, this should not be done in house to ensure that the best job is done.
Online marketing can also help SEO efforts in the long run. Hiring a company will cost more and may yield the same results. Though doing in house will use up time and resources of a company needing online marketing. Many companies can help set up a Facebook and Twitter account, which can drive solid traffic to a site. In addition to driving traffic, social networking is now taken into consideration for a sites SEO.
The best way to handle SEO would be a combination, in house and hiring a company. In house can handle many aspects, and even still control the system and ensuring it works for the company. Hiring a company to assist can ensure that the difficult aspects of SEO are handled correctly. With any campaign, it is important to track traffic stats, as well as conversion stats. It is important to hire the right company to assist in online marketing. Ideally, one would interview multiple companies and get a lot of recommendations from people who have used services in the past to promote their site. In the end though, every site owner wants to retain control over the operations of their site.
Learn the next smart online marketing strategy, click and discover the Best Practices for Google Adwords Management.
Find out more about What is SEO? – Search Engine Optimization – Learn SEO Tips for 2012