Category Marketing Ideas

Online Store Tips: Increase Sales With Amazing Product Photos

The product photos that are used in your online store can either make or break your overall business. In order to increase your sales with ease, simply upgrading your product photos can make a huge difference. Upon visiting an online store, potential customers should be drawn to the products through visible images. With lots of individuals opting to shop online today for the simple convenience that it offers, many are still skeptical about making a purchase when they are unable to try on the product or get a real feel for it. This is where product photos play a huge part in making sales and can impact the decisions that are made by customers. These tips are designed to help you increase your sales with amazing product photos that customers will love.

 

High-Quality Zoomed Photographs

In order to give your customers a real feel for your products in your online store, it is important to provide them with high-quality photographs that truly show them exactly how the product looks. You may opt to include zoomed in photos that are available to view at a wide variety of different angles. Depending on the product that you are selling, your product photos should feature the item in action. This means that if you are selling a shirt, it should be displayed at all angles on a model rather than a simple stock photo of the shirt itself. This allows customers to see how it may fit on their body shape.

 

Fashion shot

 

 

Showing Your Products True Fit

There’s nothing worse than online stores deceiving their customers into making a product look different in a photograph than it does in real life. For example, when searching for top ways to sell online, your photographs should show the true fit or style of your product rather than a tailored or edited version of what you are selling. The amazing pictures of your stores products should set expectations for your customers that must always be met to ensure highly-satisfied customers.

 

fitting fashion

 

 

Natural Lighting Make Amazing Product Photos

To increase your sales with amazing product photos, your product photos should be taken in an area where there is good natural lighting. You will not want to use the camera’s flash option as this can make the product look very flat and boring to viewers. The flash can also make colors of the product appear different than they actually are.

 

 

Natural Lighting Shot

 

Different Color Options

If you are selling an item in your online store that is available in several different colors, you will want to include photos of the product in each color that is available. This enables customers to make a well-informed decision based on the photos that are provided to them in all color options that are available. Visit www.easy.my for more tips on learning how to increase your online store sales with ease.

 

Color options

 

The photos that you display in your store can easily increase your sales if displayed correctly. With these tips, it is simple to build your business from the ground up.

 

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Google Adwords: Placing Bids

Using Google Adwords can be a very effective way to market products or services for any business. While Adwords is definitely a worthwhile tool to use, many people are confused about how to set it up and get started. One of the steps that must be completed when setting up an Adwords campaign is placing bids on keywords. How does one go about placing bids and should they try it alone?

Google Adwords Keywords Bidding

Google Adwords Keywords Bidding

Bidding 
In the Adwords system, bidding is the means by which an advertiser tells Google how much they are willing to spend on a single click for a keyword. This does not necessarily mean that the advertiser will pay that much for every click. Other factors go into how much the advertiser pays. For example, the quality of the ad will have an impact on how much they have to pay. High-quality ads get to move up the rankings higher without having to pay as much as their competitors.

The number of competitors for each keyword will also have an impact on how much the advertiser has to pay for each click. If there aren’t that many other competitors, then the maximum bid may not be reached.

Auto Optimization vs Manual Bidding 
When an advertiser engages in Adwords management, he must decide whether he wants Google to manage his bids for him or if he wants to do it manually. Google can manage the bids based on maximizing the number of clicks that the advertiser gets. However, this doesn’t always result in the highest rankings, which may reduce the quality of the traffic that comes to a website.

A more advanced way to handle it is to manually set the maximum cost per click for each keyword in the campaign. For this part of the process, hiring SearchGuru Malaysia SEO services can make things a lot easier. Instead of trying to figure out the ideal threshold to set each keyword at, the advertiser can simply turn it over to one of the professionals in the industry. This way, the campaign will maximize the number of clicks, while at the same time putting a focus on the quality of the traffic that ultimately reaches the website that is being promoted.

Searchguru.com.my Google Adwords & SEO Services

Searchguru.com.my Google Adwords & SEO Services

Overall, Adwords can be a very valuable tool to add to a company’s advertising arsenal. It’s just important to make sure that the management of the campaign is done in an acceptable manner so that resources are not wasted.

SearchGuru AdWords And SEO – Making Both Work Hand In Hand!

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What SEO Services Can Offer You

In a nutshell, SEO services are here to provide Internet entrepereneurs like you a means to succeed in your chosen field and that is to engage in e-commerce. They provide a host of services that are meant to assist you in your goal of growing your online business by helping you to generate traffic. This is in turn done through manipulating or taking advantage of the algorithms employed by search engines with which they rank websites for results pages.

Here are some of the common services that Malaysia SEO companies can offer you as a businessman:

  • Article writing

Writing articles allows SEO services to bring your company to the attention of your target audience by using free article directories. They publish these articles – they should be informative and is related to the keywords or keyword group that define your niche – in these directories, and include a call-to-action at the end of every article that invites readers to visit your website for more information. It’s a sort of direct marketing, and is also a good way to build links since article directories have high ranking.

  • Link building

Link building is another service that you can get from SEO companies. There are many ways that people can build backlinks, so many that you might end up getting confused if you do it yourself. With the help of SEO services, however, you don’t have to think about anything because they’ll do everything for you like doing forum posts and other activities that help build links for a website.

  • Blog writing

Maintaining a blog is also a good way of generating traffic for your website, as well as building its rank. You can think of this as a means of link building as well, because you’d have to include a couple of links in every blog post that points to your website. The goals of blog posting are two-fold, just like article writing. You make a post that will attract the attention of your target audience. If you don’t get them to visit your website at first try, at least they already know where to go for more info as long as you keep updating your blogs since Google will automatically index and rank websites that are active.

  • Web designing

Last but not the least, companies that offer SEO services in Malaysia are also certain to be offering web design services. You can actually save money on an SEO package that include web design, because you don’t have to tap another designer to do your website design for you.

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Sports Marketing Companies

Consumers must face the truth. Sports sponsorship is everywhere. It is difficult to pick up a magazine and not see a sports figure marketing a watch or a pair of shoes. This is the world that consumers live it. The sports marketing agencies have picked up on the athletes that can move products and make money. The union between these athletes and the companies that sell products is an amazing display of branding in the marketing world.

The www.worldsportgroup.com sports marketing firms are responsible for bringing athletes and products together all over the world. It is not just for a market in the United States. It is not made to appeal only to citizens in the United Kingdom or Asia. To the contrary, this marketing concept of building a brand with athletes is a worldwide phenomenon.

People see the value in this because these players are idolized. Many of these star athletes have contracts for millions in endorsement deals. Their input on the products they like is valuable. In many cases this is a genuine display of affection for a certain product. The athletes don’t have to lie about the products that they stand behind. In most cases these athletes are offered millions of dollars by a variety of different companies. In other words, the athlete has the ability to pick and choose according to what they like and what suites their image.

What the sport marketing companies do is help companies put together campaigns that feature these athletes. This is how they grab the attention of consumers. Sometimes companies may get many faces to advertise the same product. This is a stronger way to keep more focus on the brand and the company. Consumers will not directly associate the brand with one particular athlete if the company uses multiple celebrities to get the job done. At the other end of the spectrum there are companies that rely heavy on a single athlete to push a product forward. This can be dangerous at times because the promotion stalls if the athletes get into trouble with the law.

 Luxury watchmaker Tag Heuer is ending its contract with Tiger Wood due to his scandal, thought to be worth £6million.

It is the job of sports marketing companies to do damage control in situations like this. The consultants for these agencies have the ability to make changes to campaigns and seek other athlete endorsements if their current promotional efforts fail. This is all part of the ups and downs of endorsements through sports.

Case Study: Sports Marketing and the Olympic Games

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Sports Marketing and Sports Sponsorship

Sports marketing and sports sponsorship is used in a variety of ways to popularize sports at a grassroots level, promote products through their links with sports figures or teams and the advertising of sports events and leagues. Sports marketing is a big business that at the top level of professional sports can cover campaigns and policies using millions of dollars to advertise products and sports in general.

Sports marketing agencies often broker sponsorship deals between companies that are not necessarily linked to a sport and a team or association. A good example of sponsorship deals between European soccer teams and companies wanting the teams to carry their name and logo on their shirts, shorts and socks. Companies from alcoholic drinks producers to insurance companies, airlines and banks pay for the right to have their names emblazoned on the official and replica uniforms of soccer teams around the world.

The names and recognition levels of highly paid sports stars is often used by sports marketing firms in order to increase brand recognition. Individual athletes and sports stars are used to advertise products from soft drinks to personal hygiene products in television, print and online advertisements. Companies hope to cash in on the popularity of the sports stars across the media and through the fans of the teams they play for play for; these sports marketing deals are usually separate from any deal the individual sports person has with a team or association.

One of the most important parts of the business conducted by sports marketing companies includes the publicizing of a sport at grassroots level. This means that as part of a campaign usually organized by the governing body of a sport participation at youth and amateur level is encouraged for fun, recreation and fitness. These campaigns are often operated as charitable programs that do not make a profit for the sports association or team involved; the common aim of this form of marketing campaign is to encourage participation that can later equate to an increased number of elite sports people in a particular sport. A good example of this are the campaigns undertaken by the British Cycling governing body to increase participation and increase the number of cyclists available at elite level. During the 2008 and 2009 Olympic Games the Team GB cycling team have dominated the medals tables at both Games.

Show me How Relying On Sports For Brand Awareness Is The Smartest Ad Technique Out There Today.

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The Two Sides of Sports Marketing

The world of sports marketing can be divided into two categories: the marketing of sports and marketing through sports. In the latter the sport, as a whole, is used as a means of delivery for other marketing ventures; such as product placement or athlete featuring. The act of marketing through sports, at this juncture, is much more robust than the act of marketing sports, although, some sporting leagues still actively market the sport as a whole.

Sports marketing companies may work directly with event arenas or sports teams to create revenue through the art of marketing. For example; every time a billboard is put up in a stadium, or an advertisement flashes across the screen there is are sports marketing firms behind the placement. For example, there are several sporting arenas that have been sponsored by companies and bear the companies name as a condition of the sponsorship. The New York Mets, Citifield is a prime example of a recently erected stadium bearing a company name. Companies, of any type, can make the decision to take part in sports sponsorship programs to get their company brand and logo associated with a team. Companies can also make the decision to actively sponsor a player, as well.

When a sports sponsorship is offered to a player sports marketing agencies often intervene to work with the player and his team of agents and managers to nail down a sponsorship deal. Players in the NBA, for example, are well known for sponsorship opportunities with equipment and sneaker companies. The sport of tennis and racquetball also have a healthy sponsorship program as their are several major brands that offer equipment related to the sport in question.

The act of marketing a sport is entirely different and is not nearly as common today as it used to be. The awareness of sports and the true passion that the American population feels for sporting events is generally perceived as marketing enough. The NFL, however, is well known for the act of marketing their sport through commercials and reminders of major games.

The Olympics in London is a solid example of a marketing of sports and marketing through sports. The games were heavily marketed through billboards, television commercials and internet advertisements. The significant sponsorship received by companies like Coca Cola, for example, is an ideal example of marketing through sports.

Do you know How Relying On Sports For Brand Awareness Is The Smartest Ad Technique Out There Today? Read on further at this site.

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Advantages of Doing In-House SEO

When starting up a website, one of the most influential factors to take into consideration is SEO. To drive traffic businesses can use Google Adwords services, privately placed ads, blog posts, and in the long run SEO services. SEO takes a while to get going, possibly taking months to see solid results. It is crucial to do it right the first time, including buying a solid domain name and reliable hosting.

Many people running a website ask themselves if they should hire an SEO company or do the work themselves. The other option is to hire an SEO company for some projects while doing other SEO in house. The most powerful aspect about search engine optimization is to have a great site. This would be a site with relevant information; that is written with SEO in mind. One way to do it correctly is to not overuse certain keywords and phrases, this can end up hurting a rankings. Another thing is to use LSI keywords, which are keywords that Google suggests when searching for the main keyword. SEO services will be able to ensure that the pages are written well, with an appropriate keyword density and an abundance of LSI keywords. At the very least, having an SEO company look at these pages will ensure they are doing their job.

Link building can be done much more effectively by hiring a company rather than in house. This is because they have the resources and contacts to get solid links to a site. They know how to link correctly, using the right phrases and the right ratio. Many algorithm updates have hurt sites that have done link building incorrectly. In reality, unless one is an expert, this should not be done in house to ensure that the best job is done.

Online marketing can also help SEO efforts in the long run. Hiring a company will cost more and may yield the same results. Though doing in house will use up time and resources of a company needing online marketing. Many companies can help set up a Facebook and Twitter account, which can drive solid traffic to a site. In addition to driving traffic, social networking is now taken into consideration for a sites SEO.

The best way to handle SEO would be a combination, in house and hiring a company. In house can handle many aspects, and even still control the system and ensuring it works for the company. Hiring a company to assist can ensure that the difficult aspects of SEO are handled correctly. With any campaign, it is important to track traffic stats, as well as conversion stats. It is important to hire the right company to assist in online marketing. Ideally, one would interview multiple companies and get a lot of recommendations from people who have used services in the past to promote their site. In the end though, every site owner wants to retain control over the operations of their site.

Learn the next smart online marketing strategy, click and discover the Best Practices for Google Adwords Management.

Find out more about What is SEO? – Search Engine Optimization – Learn SEO Tips for 2012

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Approaching Asian Brand Consumers Via Sports Marketing

More and more businesses and brand names seeking to grow their market share in Asia are effectively utilizing the strength of Asian sport to get in touch with consumers all over the region in manners that conventional marketing and publicity channels are unable to attain.

Sport brings to brands a passion they would normally be not able to capture, offering a cost-effective, incorporated marketing platform. Sports sponsorship generates above-the-line awareness with below-the-line activation, and involves audiences through a variety of customer touch points.

A record of 192 million viewers viewed the 2010 AFF Suzuki Cup – the region’s top national team football competition managed by the Asean Football Federation (AFF). This biennial football competition receives a broad and passionate audience all over Southeast Asia.

In Indonesia, around 15 million people watched the two final leg matches on RCTI, over two times the number who viewed the highest ranked FIFA World Cup 2010 game, and nearly eight times greater than the regular local prime time audience. The second leg semi-final is RCTI’s top rated program ever with a market share of 82 percent. In Malaysia, RTM reported shares of 40.3 and 48.4 percent respectively for the two final leg matches.

Aside from the record TV ratings and also sell-out crowds of virtually 800,000 people, the sporting event also had 193,172 fans on Facebook, 1.9 million guests on its official website and 1.8 millions views on YouTube.

This connection with millions of fans enabled title sponsor Suzuki along with other event partners to interact with prospects on a personal and sentimental level. The sponsorship created tremendous visibility for their brands and merchandise throughout key markets in this region and served to boost their brand values. Each partner noticed a typical revenue (ROI) of 28:1 (depending on 100% media equivalency; Source: Repucom) – a definite display of the capability and efficiency of sports marketing and sponsorship. Visit this site http://www.worldsportgroup.com/ and have a better understanding of sports marketing.

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Arabic Content a Key Growth Segment in the Middle East

There is a consensus among experts working in the information and communications technology (ICT) industry that the strong latent demand for Arabic content in the Middle East will create new business opportunities for digital entrepreneurs in the coming years. Overall, Arabic content (e.g., text, audio, video, images) is estimated to account for less than one percent of total content on the internet; yet, Arabic speaking people currently represent more than five percent of the world’s total population.

According to figures from Oxford Business Group, in 2010 about 75 percent of all Arabic content was hosted by three major portals: Maktoob, d1g and Jeeran. Although these major players still dominate the market, a number of Arabic-content startups have been sprouting up in countries like Jordan, where the ICT sector has grown by around 25 percent per year over the past decade. In addition, the country’s capital, Amman, was recently named one of the world’s top ten cities for internet startups, as determined by the availability of skilled human resources, the strength of ICT infrastructure, the incidence of entrepreneurship and the efficiency of the regulatory environment for businesses. Indeed, Maktoob itself was born in Jordan’s hospitable ICT business climate, though the company was acquired by Yahoo! In 2009 at a cost of 164 million dollars.

Despite positive indicators, the overall outlook for Arabic content in the Middle East is mixed because, at the regional level, the ICT sector suffers from a number of weaknesses. As noted by Ari Kesisoglu, the Managing Director of Google Middle East and North Africa in an interview with regional press, “There are three main challenges we face in the region. First, in some countries the cost of getting access to the internet is high. Second, we need more content in Arabic. And the third challenge is that e-commerce in the region has not realised its potential. SMEs need to create websites and we need more businesses in the Arab world to realise the economic impact of the internet.”

As reflected in such statements, the issues affecting Arabic content also affect the region’s entire digital ecosystem. This means that development planners must take a multi-pronged approach to promoting Arabic content growth, one that not only focuses on reducing costs and increasing the use of e-commerce, but also on areas like education, where more should be done to create new workers with strong ICT skills.

What is more, both governments and private investors in the region must ensure that creators of Arabic content have the venture capital funding they need to start new enterprises. In this respect, Jordan is once again a strong performer, particularly in light of the activities of Oasis 500 – an angel investment outfit based in Amman that supports new digital companies. Over the past few years, Oasis 500 has supported countless ICT firms in the country focused specifically on high quality content in the Arabic language.

Ultimately, if the Middle East can produce more Arabic-language content creators, it will see an increase in the use of social media sites like Facebook and Twitter. In turn, this will further empower the public, and present local businesses with more opportunities to target customers in the digital space. Growth in Arabic content would also have profound implications for the region’s media and advertising sector.

Stay updated with more recognised and respected source of business intelligence in many parts of the world from the Oxford Business Group Twitter.

While Arabic content quality is improving, says Najeeb Jarrar, the MENA Product Marketing Manager at Google, the difficulty now is that several content silos are occurring in the Arab World, by country. Watch this video about the Mobile vs. Internet vs. TV: Who Wins in the Arab World?

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Choosing the Right SEO Services for You

It can be a challenge to choose the best search engine optimization or SEO services that will fit your needs. It is important for you to have a good understanding of these things in order for you to maximize them. This can be especially true if you meant bringing home the bacon in terms of your business venture.

These are among the basic facts that I learned about when I started with my online business. I figured to take advantage of guaranteed SEO services that I could not seem to be able to deal without. Thanks to some online resources and tutorials, I was able to get a hold of the finest search engine optimization materials that I could learn from. It was this new-found knowledge that proved to be a delight for me to go over. Rehashing the basics of how I prepare for my business made me see the value of online marketing. Hence, when I tried to get a hold of low-cost SEO services, I somewhat knew what are the things that I should be on the lookout for.

At the end of the day, the success of one’s business would be based on the kind of consistency that he has set for himself. It is a matter of knowing the things that you like and those that you don’t, to teach you how to choose the right ones for you.

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