Category Biz Info

Google Adwords: Placing Bids

Using Google Adwords can be a very effective way to market products or services for any business. While Adwords is definitely a worthwhile tool to use, many people are confused about how to set it up and get started. One of the steps that must be completed when setting up an Adwords campaign is placing bids on keywords. How does one go about placing bids and should they try it alone?

Google Adwords Keywords Bidding

Google Adwords Keywords Bidding

In the Adwords system, bidding is the means by which an advertiser tells Google how much they are willing to spend on a single click for a keyword. This does not necessarily mean that the advertiser will pay that much for every click. Other factors go into how much the advertiser pays. For example, the quality of the ad will have an impact on how much they have to pay. High-quality ads get to move up the rankings higher without having to pay as much as their competitors.

The number of competitors for each keyword will also have an impact on how much the advertiser has to pay for each click. If there aren’t that many other competitors, then the maximum bid may not be reached.

Auto Optimization vs Manual Bidding 
When an advertiser engages in Adwords management, he must decide whether he wants Google to manage his bids for him or if he wants to do it manually. Google can manage the bids based on maximizing the number of clicks that the advertiser gets. However, this doesn’t always result in the highest rankings, which may reduce the quality of the traffic that comes to a website.

A more advanced way to handle it is to manually set the maximum cost per click for each keyword in the campaign. For this part of the process, hiring SearchGuru Malaysia SEO services can make things a lot easier. Instead of trying to figure out the ideal threshold to set each keyword at, the advertiser can simply turn it over to one of the professionals in the industry. This way, the campaign will maximize the number of clicks, while at the same time putting a focus on the quality of the traffic that ultimately reaches the website that is being promoted. Google Adwords & SEO Services Google Adwords & SEO Services

Overall, Adwords can be a very valuable tool to add to a company’s advertising arsenal. It’s just important to make sure that the management of the campaign is done in an acceptable manner so that resources are not wasted.

SearchGuru AdWords And SEO – Making Both Work Hand In Hand!

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What SEO Services Can Offer You

In a nutshell, SEO services are here to provide Internet entrepereneurs like you a means to succeed in your chosen field and that is to engage in e-commerce. They provide a host of services that are meant to assist you in your goal of growing your online business by helping you to generate traffic. This is in turn done through manipulating or taking advantage of the algorithms employed by search engines with which they rank websites for results pages.

Here are some of the common services that Malaysia SEO companies can offer you as a businessman:

  • Article writing

Writing articles allows SEO services to bring your company to the attention of your target audience by using free article directories. They publish these articles – they should be informative and is related to the keywords or keyword group that define your niche – in these directories, and include a call-to-action at the end of every article that invites readers to visit your website for more information. It’s a sort of direct marketing, and is also a good way to build links since article directories have high ranking.

  • Link building

Link building is another service that you can get from SEO companies. There are many ways that people can build backlinks, so many that you might end up getting confused if you do it yourself. With the help of SEO services, however, you don’t have to think about anything because they’ll do everything for you like doing forum posts and other activities that help build links for a website.

  • Blog writing

Maintaining a blog is also a good way of generating traffic for your website, as well as building its rank. You can think of this as a means of link building as well, because you’d have to include a couple of links in every blog post that points to your website. The goals of blog posting are two-fold, just like article writing. You make a post that will attract the attention of your target audience. If you don’t get them to visit your website at first try, at least they already know where to go for more info as long as you keep updating your blogs since Google will automatically index and rank websites that are active.

  • Web designing

Last but not the least, companies that offer SEO services in Malaysia are also certain to be offering web design services. You can actually save money on an SEO package that include web design, because you don’t have to tap another designer to do your website design for you.

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Ease the Process of Your Singapore Company Registration

The process of business registration can be done much faster and easier when handled through a third party corporation. It provides incorporation services for both domestic and foreign Singaporean companies through a very simple process that can take only a few hours to complete. In addition to company registration, Bizcorp conveniently provides newly incorporated companies with all other necessary requirements related to business registration in Singapore according to the Companies Act under Section 171 under one package.

Nominee Director Services
In order to setup a private limited company in Singapore, a company needs to nominate at least one local director who is:

•A Singapore citizen, permanent resident or dependent/employment pass holder.
If a business owner has difficulty appointing a suitable nominee director, Bizcorp will act on the company’s behalf in this capacity. The total fee for nominee director services is $4800.00. This includes a refundable $2400.00 security deposit upon termination of services.

Comprehensive Corporate Secretarial Services
In order for companies to meet filing compliance, Bizcorp can also act as a company’s corporate secretary. Corporate secretarial services include general corporate advising to business clients on Singapore Company Act requirements, and also involves:

•Minute book and registers updates
•Annual returns submission
•Secretarial filing; monitoring filing deadlines
•Liquidation and striking off company

Corporate secretarial services fees are per annum and depend on the size of the corporation, transaction volume, the complexity of its structure and whether or not it is a foreign or domestic entity. The following price tier reflects these factors:

•$ 480 – For small, simple structured or newly incorporated companies.
•$ 600 – For companies with a higher transaction and activity volume.
•$ 720 – For large corporations, complex or foreign owned companies.

The Benefits of Company Incorporation in Singapore
The benefits of company incorporation in Singapore allows businesses to reduce personal and company liabilities while protecting personal assets. There is also an exemption of audit requirement for companies with a turnover of less than $5 million or for those who are privately exempt. Other benefits include:

•Less than 9% effective tax rate.
•New companies can receive partial tax exemption up to first $300,000 of taxable profit or full tax exemption for first $100K taxable profit.
•Have easier access to assets through the bank loans and the sale of shares to investors.

Incorporation time ranges varies depending on approval. Further details about company registration in Singapore can be found at

Reading recommendation: What Singapore Can Teach Us About Business Development

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Sports Marketing Companies

Consumers must face the truth. Sports sponsorship is everywhere. It is difficult to pick up a magazine and not see a sports figure marketing a watch or a pair of shoes. This is the world that consumers live it. The sports marketing agencies have picked up on the athletes that can move products and make money. The union between these athletes and the companies that sell products is an amazing display of branding in the marketing world.

The sports marketing firms are responsible for bringing athletes and products together all over the world. It is not just for a market in the United States. It is not made to appeal only to citizens in the United Kingdom or Asia. To the contrary, this marketing concept of building a brand with athletes is a worldwide phenomenon.

People see the value in this because these players are idolized. Many of these star athletes have contracts for millions in endorsement deals. Their input on the products they like is valuable. In many cases this is a genuine display of affection for a certain product. The athletes don’t have to lie about the products that they stand behind. In most cases these athletes are offered millions of dollars by a variety of different companies. In other words, the athlete has the ability to pick and choose according to what they like and what suites their image.

What the sport marketing companies do is help companies put together campaigns that feature these athletes. This is how they grab the attention of consumers. Sometimes companies may get many faces to advertise the same product. This is a stronger way to keep more focus on the brand and the company. Consumers will not directly associate the brand with one particular athlete if the company uses multiple celebrities to get the job done. At the other end of the spectrum there are companies that rely heavy on a single athlete to push a product forward. This can be dangerous at times because the promotion stalls if the athletes get into trouble with the law.

 Luxury watchmaker Tag Heuer is ending its contract with Tiger Wood due to his scandal, thought to be worth £6million.

It is the job of sports marketing companies to do damage control in situations like this. The consultants for these agencies have the ability to make changes to campaigns and seek other athlete endorsements if their current promotional efforts fail. This is all part of the ups and downs of endorsements through sports.

Case Study: Sports Marketing and the Olympic Games

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Putting your company in a more competitive environment

It is not all about making as much money as possible at home when it comes to business. Rather, everyone wants to make as much money as possible no matter where it is that they go. Therefore, if it is necessary to move offices to far away locations in order to attract the most business, then this is what the savvy businessman will do.

For instance, Servcorp’s virtual offices is one thing that has helped many businesses find some ability to bring their business offshore. This is true even if the business is rather small in size at the moment. Many find that they want to start expanding internationally as soon as possible, even if their reasons are only because of the cheap labor.



A Virtual Office allows you to leverage the full Servcorp network of services and solutions without having to take a physical office. It provides everything you need to run your business professionally, effectively and without the costly overheads.



Whenever one is setting up an office in another country, it is nice to have that office already be fully furnished. When this is the case, the individuals who move into this office are not going to have to worry about the added expense that comes with purchasing office furniture for the place. They can instead focus on buckling down and getting things done for your company. That should be the top thing that you are worried about when you really think about it.


A serviced office space in Malaysia is an option for those who would like to expand into this region of the world. It is something that makes a lot of sense. You do not want your Malaysian expansion to slow down the overall rate of the business that you have been doing. Considering this, you will find that having a serviced office is the best option to maintain full speed ahead.


Morale is something else to consider when it comes to the type of office that you will design. Most of the time the serviced office is one that is very well designed and has real benefits to the morale of those who are going to work there. Therefore, it is important that you realize that this could be a great investment for your international expansions.


Just taking the stress of designing the office for yourself is huge. People often do not realize just how much time and preparation has to go into this kind of thing. With this in mind, you want to consider the possibility of letting someone else take the hit for you on this one and just sit back and enjoy the benefits that come with your new international offices.

Discover More Benefits of a Virtual Office for Home Businesses


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Get Assistance for Your Singapore Company Registration

Company incorporation and company formation services are available. These business services are offered for both foreign and domestic Singapore companies. There are several steps that may be required for a company registration in Singapore. These requirements may include the company name registration and the specific registration of the company in Singapore. These procedures may be completed online in a brief amount of time, you may learn more at this website.

Services available for registered companies

Services that can be provided for a newly registered company in Singapore may include the following:

1. Accounting and bookkeeping services are necessary for a new company. These services may include auditing and assurance reports for the compliance requests of the business. Consulting and advisory services may provide compliance audits or other business services necessary.

2. A compilation report may be provided that includes the required financial statements. This report is prepared with the director’s report and the statement by the company directors. This report states the condition of the company and includes the financial reports that are a critical statement of the company’s financial status.

3. A company secretary and corporate secretarial services are necessary in order to be in compliance with the business rules of Singapore. Each private limited company is required to have a company secretary. This role is essential for meeting all of the statutory filing compliance rules for a company.

4. A nominee director is a requirement for a new company in Singapore. A director can be provided for the new company upon request. This service can be provided for a fee and security deposit. The nominee director should be a resident of Singapore or an employment/dependent pass holder.

5. An employment pass or work pass is necessary to work in Singapore. Other types of passes available include the entrepreneurs pass, social visit pass, permanent residence application, and professional employment pass. There is a business pass available and a dependent’s pass.

A new business in Singapore may be developed online. The company will need a registered name, a nominee director, and a company secretary. Other services that may be needed include accounting and auditing services, financial statements, income tax services, and various work and residency passes. A virtual office registered address can be provided for a foreign or domestic business. This type of office may include telephone and mail services. There may be conference rooms needed, and these can be provided with a virtual office.

What Singapore Can Teach Us About Business Development? Click here to explore.

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Private Equity for Small Start-Ups

Though investors have been buying and selling businesses since the industrial revolution began, private equity capital investment is a relatively new area in business investment and funding. The first true private equity firms started in the U.S. at the end of World War II to help military service members returning from the war secure investment funding for small business startups. Today, private equity companies fill an important roll in the small-business startup world that would otherwise be a gap in funding opportunities for the entrepreneur.

Commercial lending institutions provide funding to many of the largest corporations in the world and are accustomed to a level of investment risk, but they are not a viable option for start-up businesses seeking investment capital. Commercial lenders are understandably put off by the risk an entrepreneurial operation poses for an investor. After all, the commercial lender is only receiving interest on their principal loan amount. The small business start-up generally has little if any history in the marketplace and few if any assets to secure funding; they are by definition high risk ventures. They obviously cannot issue debt to raise money and they usually have no other access to the capital market, so what other options are available? This is where private equity investment institutions have come into play.

Private equity firms do not loan capital to small business startups with the expectation of receiving interest in return. Instead, private equity firms invest funds in the business itself. This type of investment normally comes in the form of venture capital, sometimes referred to as “risk money.” Because of the risk involved, venture capital comes with a much higher cost to the business owner. Not only will the lender be providing the capital, they will own a portion of the business in which they are investing. Further, with this kind of funding, the private equity firm will usually have a vote in company decisions, often times providing business expertise, pronounced personnel, to help make business decisions that will affect the potential success of the company.

Contrary to appearances, this is a symbiotic relationship; both the investor and the business owner benefit in these transactions. The startup company receives the capital they need to get off the ground and a vote of confidence that their plan, model or idea has merit and a chance to succeed. From the owner’s perspective, the equity firm has as much or more motivation to see the business succeed and is there to provide help through every step of the process. Providing the business expertise can be seen as freeing the entrepreneur to focus on building his product brand and getting the product to market. Lest anyone think that this is a small time operation, 11% of the jobs and 21% of the U.S. GDP come from venture capital startups. (National Venture Capital Association) Much of this funding is provided by private equity sources.

How Do Start-Up Companies Raise So Much Money?

Obtain further investment insights from David Hand Crescent Point Asia and Crescent Point Private Equity, the leading emerging markets investment management and financial advisory firm primarily focused on the Asia-Pacific and Middle East regions.

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Sports Marketing and Sports Sponsorship

Sports marketing and sports sponsorship is used in a variety of ways to popularize sports at a grassroots level, promote products through their links with sports figures or teams and the advertising of sports events and leagues. Sports marketing is a big business that at the top level of professional sports can cover campaigns and policies using millions of dollars to advertise products and sports in general.

Sports marketing agencies often broker sponsorship deals between companies that are not necessarily linked to a sport and a team or association. A good example of sponsorship deals between European soccer teams and companies wanting the teams to carry their name and logo on their shirts, shorts and socks. Companies from alcoholic drinks producers to insurance companies, airlines and banks pay for the right to have their names emblazoned on the official and replica uniforms of soccer teams around the world.

The names and recognition levels of highly paid sports stars is often used by sports marketing firms in order to increase brand recognition. Individual athletes and sports stars are used to advertise products from soft drinks to personal hygiene products in television, print and online advertisements. Companies hope to cash in on the popularity of the sports stars across the media and through the fans of the teams they play for play for; these sports marketing deals are usually separate from any deal the individual sports person has with a team or association.

One of the most important parts of the business conducted by sports marketing companies includes the publicizing of a sport at grassroots level. This means that as part of a campaign usually organized by the governing body of a sport participation at youth and amateur level is encouraged for fun, recreation and fitness. These campaigns are often operated as charitable programs that do not make a profit for the sports association or team involved; the common aim of this form of marketing campaign is to encourage participation that can later equate to an increased number of elite sports people in a particular sport. A good example of this are the campaigns undertaken by the British Cycling governing body to increase participation and increase the number of cyclists available at elite level. During the 2008 and 2009 Olympic Games the Team GB cycling team have dominated the medals tables at both Games.

Show me How Relying On Sports For Brand Awareness Is The Smartest Ad Technique Out There Today.

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Virtual Offices are Essential for Small Businesses

Many small business owners and sole operators do not have the money to hire an employee. Every dollar is put back into growing the business, but there comes a point when there is no more growth in the company without hiring an employee. This might come a few months or a few years down the road, but eventually the business will need to expand. At this crossroad, it is imperative that the owner realize the stalemate and take steps to rectify the situation. This can mean a creative approach to expanding the business.


The virtual office are the solution that most small businesses need but do not often realize. A new business requires sales. It might be hard to generate sales when the small business owner is the sole worker in the company. Phone inquiries, new customers and sales calls mean the business owner has to wear many hats, but he or she is still only one person. Sending calls to voice mail is never good for business. Most customers will just hang up rather than leaving a lengthy message on a machine. Nevertheless, the best serviced office solutions is just the help the business owner needs.


Having a good business virtual office and a virtual employee means no taxes, no hourly wages and no physical space needed for the employee. Serviced offices does not require any of those things. The virtual worker has his or her own space, and they work only when there is work to be done. The business owner is not paying the worker to sit and wait for business that may or may not come. The virtual worker has other clients to fill the gaps but will be completely focused when needed.


The virtual office is a solution for most small businesses, especially, those that are in a transitional place between not having enough work for an employee and needing a full-time employee for the everyday running of the small business. The serviced offices Kuala Lumpur helps bridge the gap when every dollar needs to be invested back in the company to grow and expand into the next phase.


Good news! Servcorp Malaysia is Offering a 30-Day Virtual Office Trial to Prospective Clients. Why Not Try THIS Out.

Virtual Office – Video About Phone Answering, Reception & Professional Staffing Service

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The Two Sides of Sports Marketing

The world of sports marketing can be divided into two categories: the marketing of sports and marketing through sports. In the latter the sport, as a whole, is used as a means of delivery for other marketing ventures; such as product placement or athlete featuring. The act of marketing through sports, at this juncture, is much more robust than the act of marketing sports, although, some sporting leagues still actively market the sport as a whole.

Sports marketing companies may work directly with event arenas or sports teams to create revenue through the art of marketing. For example; every time a billboard is put up in a stadium, or an advertisement flashes across the screen there is are sports marketing firms behind the placement. For example, there are several sporting arenas that have been sponsored by companies and bear the companies name as a condition of the sponsorship. The New York Mets, Citifield is a prime example of a recently erected stadium bearing a company name. Companies, of any type, can make the decision to take part in sports sponsorship programs to get their company brand and logo associated with a team. Companies can also make the decision to actively sponsor a player, as well.

When a sports sponsorship is offered to a player sports marketing agencies often intervene to work with the player and his team of agents and managers to nail down a sponsorship deal. Players in the NBA, for example, are well known for sponsorship opportunities with equipment and sneaker companies. The sport of tennis and racquetball also have a healthy sponsorship program as their are several major brands that offer equipment related to the sport in question.

The act of marketing a sport is entirely different and is not nearly as common today as it used to be. The awareness of sports and the true passion that the American population feels for sporting events is generally perceived as marketing enough. The NFL, however, is well known for the act of marketing their sport through commercials and reminders of major games.

The Olympics in London is a solid example of a marketing of sports and marketing through sports. The games were heavily marketed through billboards, television commercials and internet advertisements. The significant sponsorship received by companies like Coca Cola, for example, is an ideal example of marketing through sports.

Do you know How Relying On Sports For Brand Awareness Is The Smartest Ad Technique Out There Today? Read on further at this site.

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